Vision Show Stuttgart is a trade fair that presents a wide range of high technology products: sensors, processors, softwares, and illuminating systems. The show is a Sony’s platform to present the Image Sensing Solutions, mainly focus on 4K & Full High Definition cameras.
The stand was consisted of 2 parts: Sony’s demos and a Softkinetic demo with the example of a performing robot. Softkinetic concentrates on 3D vision technology including CMOS 3D sensors, cameras, and modules to provide advanced 3D vision for consumer and industrial applications.
To differentiate two areas from each other, we used two colours for the floor; white for Softkinetic and grey for Sony’s area. Nonetheless, the curved fascia that ran through the whole stand, united the 2 parts and kept holistic view of the stand.
The demos were made of white frames with light fixtures and with attached desks to emphasize each of the Sony’s products. Moreover, the white silhouettes of moving persons added a dynamic visual effect to the stand.
