E.Wedel
Chocolate Pop-Up store
Concept
The main design concept was to create a store that not only provides chocolates but also emphasizes the interaction of customers with a product.
Playfulness
This interaction with the product would also influence customers’ senses of sight, smell, and taste, evoking memories from childhood or feelings such as love and friendship.
Experience
The copper pipes filled with liquid chocolate change the store into experience, causing immeasurable ‘joy’ of taste among children and adults.
